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More than a million tweets mark Chelsea’s win over Bayern Munich [infographic]

ExactTarget have put together this infographic for Saturday’s Champions League final, which saw more than a million tweets sent as Chelsea went on to beat Bayern Munich on penalties. On Twitter, and on...

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UEFA Champions League final racked more than 7.5 millon social interactions...

The 2012 UEFA Champions League final between Chelsea and Bayern Munich at the weekend racked up more than 7.5m social interactions including 2.5 million Facebook likes. The social media success, which...

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Partnerships make brands sexy

How do you make cloud computing sexy? Add Stephen Fry. How do you make Starwood sexy? Add Bayern Munich. How do you make The Hard Rock sexy? Add Linkin Park. Brand partnerships are an amazing way for...

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